46664 was established in 2002 as an independent, not-for-profit organisation to initially take forward Nelson Mandela's global HIV/AIDS awareness and prevention campaign. In recent years, 46664 has expanded its focus to encompass the humanitarian legacy of Mr Mandela as well as to address issues of social injustice.
In an ever-changing, at times unpredictable global economic climate, 46664 can no longer only depend on philanthropy to fund both its broad awareness raising as well as projects, like Nelson Mandela Day, which serve to take forward and imbibe the humanitarian legacy of Nelson Mandela. In its move towards sustainability and self-sufficiency, 46664 has partnered with carefully selected commercial and social profit entities and, through a careful licensing process, created income streams that now allow it to be a fund-raising vehicle. 46664 Fashion is part of this new, robust focus to advance 46664's mandate.